Created a new brand identity for a Photography Studio Based in Islamabad, Goes by the name of Film Kahaani, an Urdu term which means Film Story in English.

Since they were mainly into weddings they needed a more colorful yet elegant approach. They instantly loved this colorful mark. But I wanted something a bit more elegant and resonating, something unique, timeless and yet staying within what they originally liked.

I wanted to incorporate Urdu text, but in a way which looks more like a logo mark then type. This slight nudge worked wonders for them, I personally like it too.